look who's back!
glass hair - heat-activated smoothing shine spray
Dreaming of silky smooth, glossy locks in minutes? Re-Introducing: our bestselling glass hair - heat activated lasting shine in a bottle. Grab yours now!
meet the trending 5-in-1 spray
all-inclusive
The multi-tasking, leave-in treatment that really does do it all – hydrating, detangling, smoothing, and protecting against heat up to 230°C, whilst adding extra shine.
why hair proud?

100% results-focused
Get your hands on a skincare-inspired, multi-step routine for your hair that delivers the results you want. From shampoo and conditioner, to pre-cleanse and leave-in treatments, each product in the Hair Proud range is designed to help achieve your hair goals and nourish your strands from root to tip.
what's your hair goal?
meet the fragrances
hair proud's tailor-made fragrances have been specifically designed and proven to help you achieve specific mood-boosting benefits thanks to a patented neroscience technology.