Tired of seeing overly retouched, perfectly smooth-skinned models in cosmetics ads? Yeah, us too. That’s why we made a promise on day 1 that I Am Proud would be a place where real hair, skin, and bodies can be celebrated, completely free from retouching.
CLICK HERE to sign our petition to ban the retouching in cosmetics adverts.
PSA: No one looks like the people in those ads – not even the models. #proudnotperfect