Diversity and inclusion are core to everything we do. We are committed to showcasing all skin tones and types, genders, body sizes, and ethnicities in our images and we will never compromise on this.
We are building a community where everyone can feel welcome, empowered, and represented. Inclusion is at the heart of our brand and we will strive to make this the industry standard.
Let’s champion being proud of the skin you’re in – imperfections, perfections, all of it. Developed with you in mind, we create easy-to-use, 100% vegan, effective products that you can feel proud using every day for healthy and happy skin.
Looking for a whole skincare routine? We’ve got you covered. Just a few extras to add to your existing routine? No problem. Whatever your skin needs, you’ve come to the right place and we’re so happy you’re here.
Tired of seeing overly retouched, perfectly smooth-skinned models in cosmetics ads? Yeah, us too. That’s why we made a pact that Skin Proud would be a place where real skin can be celebrated, completely free from retouching.
CLICK HERE to sign our petition to ban the retouching of skin in skincare adverts.
PSA: No one looks like the people in those ads – not even the models. #proudnotperfect
We are committed to finding you more ways to bring sustainability into your skincare routine. Our formulas will always be 100% vegan and cruelty-free, our outer packaging is made with FSC card and printed with planet-friendly soy ink.
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