about us
diversity & inclusion
we are building a community that celebrates uniqueness
Diversity and inclusion are core to everything we do. We are committed to showcasing all skin tones and types, genders, body sizes, and ethnicities in our images and we will never compromise on this.
We are building a community where everyone can feel welcome, empowered, and represented. Inclusion is at the heart of our brand and we will strive to make this the industry standard.
gentle yet effective formulas for everyday use
we believe in being completely transparent
Let’s champion being proud of the skin you’re in – imperfections, perfections, all of it. Developed with you in mind, we create easy-to-use, 100% vegan, effective products that you can feel proud using every day for healthy and happy skin.
Looking for a whole skincare routine? We’ve got you covered. Just a few extras to add to your existing routine? No problem. Whatever your skin needs, you’ve come to the right place and we’re so happy you’re here.
body & skin positivity
with 0 retouching to any of our model images. ever.
Tired of seeing overly retouched, perfectly smooth-skinned models in cosmetics ads? Yeah, us too. That’s why we made a pact that Skin Proud would be a place where real skin can be celebrated, completely free from retouching.
CLICK HERE to sign our petition to ban the retouching of skin in skincare adverts.
PSA: No one looks like the people in those ads – not even the models. #proudnotperfect
proud of our planet
We are committed to finding you more ways to bring sustainability into your skincare routine. Our formulas will always be 100% vegan and cruelty-free, our outer packaging is made with FSC card and printed with planet-friendly soy ink.
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innovation is what we do
and we're always looking to bring brand new, boundary-pushing products to you in a sustainable way, with a reasonable price tag.
affordable, innovative products
with no compromise on quality or sustainability.
#iamskinproud