#teamproud bundles
save up to 20%
Your favourite bestselling #teamproud products now available in 6 bundles! Grab yours now and save up to 20%!
look who's back!
glass hair - heat-activated smoothing shine spray
Dreaming of silky smooth, glossy locks in minutes? Re-Introducing: our bestselling glass hair - heat activated lasting shine in a bottle. Grab yours now!
JUST LAUNCHED!
mini travel besties kit
Get the LIMITED EDITION Mini Travel Besties Kit with all orders over £40. Add to your cart + use code TRAVEL at checkout!
take the skin proud
skin quiz
Get an easy-to-use, custom skincare routine based on your skin type and skin goals with just a few quick questions!
what does IAMPROUD stand for?

inclusivity
Each of our products is proudly designed to empower all skin and hair types. We believe in showing real bodies, skin, and hair and never retouch our images.

effective formulas
We're all about expertly blended formulations that balance clinically proven actives with powerhouse natural ingredients for gentle, effective results.

accessibility
We are proud to offer high performance skincare and haircare products at an accessible price point. We believe feeling good in your own skin is a right for everyone.
trending
serious shade spf 50+
Finally, the perfect SPF has arrived. With 0 whitecast, 0 flash back, and 0 pilling, and a super lightweight formula.
STUDENT BEANS x i am proud
15% off*
Unlock 15% off full-priced products with Student Beans. Simply register your student status with Student Beans & use your student code at checkout to enjoy 15% off.