use code BF50
50% OFF everything
This Black Friday, dive into self-care paradise with 50% off on all skincare, body care, and haircare essentials! Use code BF50 at checkout to redeem.
locks of love - scalp & hair rescue oil
❤️️Unlock your hair's potential with Locks of Love Scalp & Hair Rescue Oil! Say hello to long, luscious locks with our weightless formula packed with essential oils. Strengthen, protect, and promote scalp health for your best hair yet. Goodbye breakages, hello smooth, shiny strands! ❤️️
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the hot seat - sculpting booty cream
🔥Introducing The Hot Seat - Sculpting Booty Cream🔥Turn up the heat and feel the burn with this revolutionary daily treatment from Body Proud. Infused with active caffeine, our formula helps to refresh your skin's youthful bounce and also encourages a healthy looking glow!
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HAIR PROUD QUIZ
Confused about the right haircare products? Take our 15 second quiz to identify your personalised routine, for your hair to look and feel its best. Your new haircare routine is just a click away!
Plus - get 10% off when you complete it!
what does IAMPROUD stand for?
inclusivity
Each of our products is proudly designed to empower all skin and hair types. We believe in showing real bodies, skin, and hair and never retouch our images.
effective formulas
We're all about expertly blended formulations that balance clinically proven actives with powerhouse natural ingredients for gentle, effective results.
accessibility
We are proud to offer high performance skincare and haircare products at an accessible price point. We believe feeling good in your own skin is a right for everyone.
STUDENT BEANS x i am proud
15% off*
Unlock 15% off full-priced products with Student Beans. Simply register your student status with Student Beans & use your student code at checkout to enjoy 15% off.