JUST LAUNCHED
shine sauce - 10 minute shine hair mask
🧡Introducing Shine Sauce by Hair Proud - say goodbye to dullness and hello to 10-minute shine magic! Infused with hydrating ceramide, rice-derived protein, and Macadamia oil, it revitalizes, detangles, and enhances shine effortlessly. Experience softer, healthier-looking locks with every use!🧡
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HAIR PROUD QUIZ
Confused about the right haircare products? Take our 15 second quiz to identify your personalised routine, for your hair to look and feel its best. Your new haircare routine is just a click away!
Plus - get 10% off when you complete it!
SECURE THE BARRIER
barrier boosting eye cream
Introducing our latest addition to #TeamProud! Say hello to happy and hydrated eyes with our brand-new launch – Secure The Barrier - Barrier Boosting Eye Cream. This cutting-edge formula has been meticulously crafted to target the delicate and thin skin around your eyes.
FREE GIFT
sorbet skin deluxe
Get a FREE sorbet skin jelly moisturizer in a deluxe size with every order! Simply add to bag with the rest of your haul and checkout!
what does IAMPROUD stand for?
inclusivity
Each of our products is proudly designed to empower all skin and hair types. We believe in showing real bodies, skin, and hair and never retouch our images.
effective formulas
We're all about expertly blended formulations that balance clinically proven actives with powerhouse natural ingredients for gentle, effective results.
accessibility
We are proud to offer high performance skincare and haircare products at an accessible price point. We believe feeling good in your own skin is a right for everyone.
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skin quiz
Get an easy-to-use, custom skincare routine based on your skin type and skin goals with just a few quick questions!
STUDENT BEANS x i am proud
15% off*
Unlock 15% off full-priced products with Student Beans. Simply register your student status with Student Beans & use your student code at checkout to enjoy 15% off.